As I met up with my friend and President of Grapefruit Goods, Lucas Espuche, to discuss his clothing brand, I notice he’s wearing one of his brand’s tanks. It’s a graphic that I’ve become attuned to noticing around campus, maybe you’ll begin to notice grapefruit graphics around campus too.

So Lucas, what made you decide to start a clothing line?
My best friend Sam, who is CEO of Grapefruit Goods, and I came up with the idea. It all started with a really cool logo and probably because I grew up living in New York City. In the city we were teenagers growing up in a financial environment and we were always trying to make a buck.
What’s up with the grapefruit?
It really just came from us working with Photoshop and Adobe, we drew it randomly. I wanted to be creative with pop art culture and I think this graphic is catchy and appealing to a mass market, mainly focusing on college students. Some other brands that inspired me are Kid Robot, Supreme, A Life, and other urban street wear clothing lines.
How did you first make people aware of what you were doing?
Well it all started with me being down here in Miami and by showing the clothing to all of my friends down here. The first shirt was the UM edition which completely sold out. From the beginning I wanted it to appeal to the UM college market, and people within the age range of about 18-24 years old.
That’s pretty chill, so what’s the craziest thing that has happened as you’ve been promoting your line?

I definitely thought it was crazy that I had over 200 people wearing the Ultra Edition shirt that I created.
Another crazy time was when I went to Arizona to visit a friend at school and threw a party. I brought a bunch of Grapefruit Goods accessories, like stickers, to use at the party. Tons of girls had stickers all over themselves, including on their tits, it was pretty out of control.
It must be difficult balancing schoolwork with running Grapefruit Goods, what’s a typical week look like for you?
Yeah it is. Typically I’ll wake up and spend about 8 hours a day in the library, 2-3 hours on school and 4-5 on my companies.Also, since I’m young I’ve been going to the Launch Pad. I needed the help and experience so I’ve been going there, they helped me get an investment.
So when you’re not working, what do you do in your spare time?
Get high and brainstorm (laughs), it seems like I’ve always got business on my mind. When I’m not thinking about my company I like working out and wearing my Grapefruit Goods shirts to the gym, and I see who else has theirs on too. I like going to raves and clubs, even while I’m there I think about ways to promote my brand. It’s all continuous fun, but my passion is about my clothing line and expanding it. It is my life. Even while I’m out, my clothing brand is in my head regardless of what I’m doing.

Who’s the coolest person to wear your clothing?
Well I gave shirts to Afrojack when he performed at Pacha in New York City, he was waving it around during his performance, it was crazy. I also gave one to Benny Benassi when he was performing in Miami at Mansion. A group of about 10 friends and myself wore the shirt to the club that night and got to the front of the stage and would not stop or leave until Benny took the shirt, which he did of course.
For more about Grapefruit Goods go to grapefruitgoods.com